Seasonal Add-Ons for Quarterly Pest Customers
Your quarterly customers are the easiest people in the world to sell more service to. They already trust you, they already pay you, their card is already on file, and your truck is already in their driveway four times a year. The trick is offering the right thing at the right time of year, without turning every visit into a sales pitch.
Add-Ons Start With What the Technician Sees
The last article, Re-Services Between Visits: Handling Call-Backs on a Quarterly Pest Plan, was about fixing problems the plan already covers. Add-ons are for the problems it does not cover, and the technician is usually the first to spot them.
A note on the job is enough: “Large wasp nest under back eave,” “Rub marks along the garage wall, likely mice,” “Standing water in the low corner of the yard, mosquitoes bad here.” The office sees the note, builds an estimate and sends it to the customer.
A Seasonal Calendar of Add-Ons
Pest pressure changes through the year, and so do the add-ons that make sense. A typical calendar, which you should adjust for your climate:
- Late winter and spring: mosquito. Offer the season's mosquito program before the first warm evenings. A monthly service or a prepaid package plan priced off the yard square feet.
- Spring: lawn insects and ants. Where you offer it, lawn insect treatment priced off the lawn insect area measured on the property.
- Summer: wasps and stinging insects. One-time nest removal or a summer stinging insect add-on to the quarterly exterior.
- Fall: rodents. Bait stations and exclusion as mice and rats look for winter shelter. See Rodent Bait-Station Programs: Recurring Service for Stations and Monitoring.
- Any time: termite inspection. A yearly termite inspection for customers who have never had one.
Setting Add-Ons Up in the Software
Every add-on should be its own service in your service list, with its own price and, if it repeats, its own days between visits. That way:
- Estimates pull the add-on straight from the list, priced off the property measurements.
- Approved estimates become scheduled jobs on their own.
- Recurring add-ons, like monthly mosquito, come due on their own schedule next to the quarterly plan.
- Invoices show the add-on as its own line item, so the customer sees exactly what they paid for.
A one-time add-on, like a wasp nest, is scheduled as a one-time job and can often be done on the same visit as the quarterly service if the customer approves on the spot.
Offering Without Pushing
Customers can tell the difference between advice and a sales pitch. Keep add-on offers grounded in what is actually happening at their house:
- Good: “I noticed a wasp nest starting under the back eave. We can take care of it today for $75 if you'd like.”
- Not so good: a list of every service you offer, printed on every invoice.
Seasonal emails or texts to the whole customer list are fine once or twice a year, especially for mosquito in spring and rodents in fall. Keep them short, useful and easy to say yes to with a sign-up link.
Bundling Into the Plan
Some companies bundle a popular add-on into a higher plan tier rather than selling it separately, such as a “quarterly plus” that includes summer wasp coverage and a fall rodent check. It simplifies the offer and raises the average plan price. If you do this, set up the bundle as its own service in your service list and keep the tiers few and clear. Three choices are plenty.
Tracking What Sells
Use tags and reports to see which add-ons customers actually buy. If mosquito sells well in one part of town and not another, that tells you where to send the spring offer. If a fall rodent add-on rarely gets approved, change the price or the pitch. A simple tag on each client, such as “mosquito 2026,” makes next year's renewal offer easy to send. Renewals are covered next in Renewing Pest Plans and Programs Year After Year.
The Customer Who Says No
Plenty of customers will turn down an add-on, and that is fine. Note it on the client so nobody offers the same thing every visit. A customer who said no to mosquito in May may say yes in July after a few bad evenings on the patio, so a polite check-in mid-season is reasonable. A customer who has said no three times should be left alone on that service.
More Revenue From the Same Driveways
Add-ons are the cheapest growth a pest company has, because the drive time and the customer are already paid for. Offer the right service at the right season, set it up properly in the service list, and let it come due on its own. For how add-ons fit with quarterly plans and programs, see the recurring pest control software overview.
Add Services to the Plans You Have
PestBossPro quotes add-ons from your service list, priced off the property, and runs recurring ones on their own schedule.
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